One Song. Five Keys. Infinite Expressions.
The Florida Keys are unlike anywhere else. Five distinct destinations connected by one road, one rhythm, and an unmistakable sense of freedom.
This campaign should feel the same way.
Our approach is to create a visual and emotional journey in which each Key carries its own tone, energy, and personality while remaining connected through a shared musical thread. From laid-back serenity to high-energy celebration, every moment plays in its own key.
The result is a campaign that feels elevated, cinematic, authentic, and unmistakably Florida Keys.
These are not individual freelancers assembled for a bid.
This is a trusted working team with real experience creating campaigns together in fast-moving, demanding environments.
That familiarity creates efficiency, creative momentum, and a calm production culture that allows everyone to focus on what matters most:
Creating exceptional work.
The Team
Graham White - Executive Producer
Florida-based producer with experience across hospitality, tourism, and premium brand campaigns. Graham oversees the full production pipeline from planning through delivery, ensuring clear communication, efficient execution, and seamless collaboration between agency, crew, and post.
Ken Redding - Stills Photographer
A veteran image-maker known for capturing destination, landscape, and hospitality campaigns. From The Ritz-Carlton to Patagonia, Ken’s range and consistency make him uniquely suited to showcase the many experiences the Florida Keys offers.
Sammi Kattan - Aerial Cinematography
A trusted drone specialist with extensive experience capturing marine lifestyle, travel, and large-scale landscapes. Sammi adds a dynamic layer of movement and perspective essential to showcasing the Keys from above.
Bernardo Noguiera - Director of Photography
A South Florida native with global campaign experience for brands including Yamaha Watercraft, Nike, Corona, and more. Bernardo brings a refined cinematic eye with deep familiarity in marine, tourism, and lifestyle storytelling throughout Florida.
Frazier NIvens - Underwater Specialist
When the story moves below the surface, Frazier is one of the first calls. With credits spanning major networks and premium productions, and as a current Florida Keys resident, he brings rare technical expertise and true local water knowledge.
Imagery
Motion
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.